The "Try Before You Buy" offer - Consumers and the Psychology of Choice

In the age of the Internet, no important purchase decision is made without preliminary research, without looking for the most complete details, without making comparisons or without reading the opinions of others.

There are two reasons underlying this consumption behavior: on the one hand, there are more options in the market than ever, and on the other hand... because it can. The Internet has become a factor that "democratizes" markets, and information flows freely and in large quantities.

Increasing choice is a good thing for consumers, but it also increases the difficulty of making choices.

One way in which companies can make the mission of consumers easier is to implement a "Try Before You Buy" policy by which they offer those interested a sample that truly reflects what they are selling. It is advisable for marketing teams to consider embracing this thinking, because in this way they can offer a Customer Care service that prospects feel from the pre-purchase stage.

While the lesson above isn't entirely new, the way we can help marketing teams meet prospects is innovative. The human mind is stimulated by new things, the visual factor is the first trigger of interest, and the digital age we live in continues to offer increasingly immersive and engaging communication media. If at one time, in the online environment, photos were the ones that told the story, the upgrade represented the appearance of the video medium, then the appearance of photos and panoramic 360 videos.

Today, Virtual Reality represents the standard towards which online presentation environments are moving, and Virtual Tree has the knowledge and experience to use such a tool in creative ways: 3D Models. These interactive models are the basis of virtual tours that technology could not offer until recently, and the best news is that the final product (interactive virtual tour) can be experienced on any smart device that is available to consumers.

The wealth of detail that a 3D Mockup offers helps consumers interact with your product in ways they haven't before. Words cannot convey all that an interactive mockup can convey and cannot convey the sensations that this one offers.

We invite you to consider the application of this concept, of Immersive Marketing, by meeting prospects with a means of communication in which they decide the interaction, which offers them freedom of movement literally and figuratively and which presents them with an objective image, such as " what you see is what you get". In a free economy, it is quality that must make the difference, and the transparency with which a 3D Mockup presents reality consequently helps to raise this standard as well.

We are not making a plea for replacing the current means of presentation, but for enriching them with what will become a norm in industries that have as their object of activity physical spaces: the transposition of reality into the virtual environment.

Until next time!